Sports Marketing

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Sports Marketing Course (PES 407)  Coming Soon!

 An in-depth look at the sports marketing practices, procedures and operations of professional, college and recreational sport organizations and enterprises. Students refine their sports marketing skills by examining the ways in which sport marketing organizations exercise promotions, marketing research, sponsorships and fund raising in the sport industry.

In this 8-week course, students will learn about the following:

  • Understanding the Professional Sports Business
  • Sports Media and Sponsorships
  • Branding and Licensing
  • Sports Marketing: Stadiums and Arenas
  • Marketing Individual Sports
  • Marketing Start-Up Leagues
  • Olympics/College Sports History
  • College Sports Marketing

Course Includes:

  • Online Webinars ($600 Value)
  • Online Consulting ($500 Value)
  • PES Playbook Resource Documents
  • Books
  • Shipping
  • Certificate of Completion (awarded after successfully completing course)

For more information:


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